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AI-Powered Social Media Marketing & Advertising: From Beginner to Pro
A complete, hands-on path from zero to professional-level social media marketing using entirely free AI tools. You'll learn to generate marketing images and short-form video with Google's Gemini suite (including Gemini image generation and Veo video generation), edit and repurpose that footage in CapCut, write high-converting copy, run real ad campaigns on Meta, TikTok, and Google, and apply SEO so your content gets found. The course ends with a capstone project where you plan, produce, edit, and launch a full AI-generated ad campaign of your own. No paid tools or budget required — everything taught here runs on free tiers.
49 lessons · $500
What you will learn
- 1. Module 1: Foundations — The New AI Marketing Stack
- What AI-Era Social Media Marketing Actually Looks Like Free12 min
- Your Free Toolkit: Gemini, Gemini Image Generation, Veo, and CapCut Free14 min
- Account & Workspace Setup10 min
- The Platform Landscape: Where Each Kind of AI Content Fits12 min
- Module 1 Quiz: AI Marketing Foundations5 min
- 2. Module 2: AI Image Generation with Gemini
- How Gemini's Image Generation Actually Works12 min
- Prompt Engineering for Marketing Visuals15 min
- Creating On-Brand Product Shots & Mockups13 min
- Generating Ad Creative Variations & A/B Sets13 min
- Editing & Upscaling AI Images12 min
- Module 2 Quiz: AI Image Generation5 min
- 3. Module 3: AI Video Generation with Veo & Gemini
- What Free-Tier Video Generation Can (and Can't) Do12 min
- Scripting & Storyboarding a Short Ad15 min
- Text-to-Video and Image-to-Video Prompting Techniques14 min
- Generating B-Roll, Product Demos & Talking-Style Clips13 min
- Assembling Multiple AI Clips Into One Sequence12 min
- Module 3 Quiz: AI Video Generation5 min
- 4. Module 4: Editing & Post-Production in CapCut
- CapCut Interface Tour: Timeline, Tracks, and Effects12 min
- Auto-Captions, Text Animation & Voiceover14 min
- Transitions, Sound Design & Trending Audio13 min
- Templates & Brand Kits for Consistent Output12 min
- Repurposing One Video Into Reels, Shorts & TikToks13 min
- Module 4 Quiz: CapCut Editing5 min
- 5. Module 5: Copywriting & Content Strategy with Gemini
- Writing Hooks, Captions & CTAs with Gemini13 min
- Teaching Gemini Your Brand Voice12 min
- Building a 30-Day AI-Assisted Content Calendar14 min
- Storytelling Frameworks for Social Ads13 min
- Module 5 Quiz: AI Copywriting5 min
- 6. Module 6: Social Media Advertising Fundamentals
- Ad Formats Across Platforms12 min
- Meta Ads Manager Walkthrough15 min
- TikTok Ads & Google/YouTube Ads Overview13 min
- Audience Research & Targeting with AI Assistance12 min
- Budgeting, Bidding & Campaign Objectives Explained13 min
- Module 6 Quiz: Advertising Fundamentals5 min
- 7. Module 7: SEO for Social & Search-Driven Growth
- SEO Fundamentals: How Search (and Social Search) Actually Works12 min
- Keyword & Topic Research with Gemini13 min
- Optimizing Captions, Hashtags, Titles & Descriptions13 min
- YouTube & TikTok as Search Engines: On-Platform SEO13 min
- Module 7 Quiz: SEO Essentials5 min
- 8. Module 8: Analytics, Testing & Scaling
- Reading the Numbers: Reach, Engagement, CTR, CPA, ROAS13 min
- A/B Testing Creatives, Copy & Audiences13 min
- Using Gemini to Analyze Performance & Suggest Iterations12 min
- Building a Repeatable AI Content Production Pipeline14 min
- Module 8 Quiz: Analytics & Optimization5 min
- 9. Module 9: Capstone Project — Launch an AI-Generated Campaign
- Capstone Brief: Plan a Full Campaign15 min
- Produce: Generate Images, Video & Copy20 min
- Edit: Assemble the Final Ad in CapCut18 min
- Launch Plan: Targeting, Budget & Posting Schedule15 min
- Final Submission & Self-Review Checklist12 min